Redefine business leadership in the dynamic era of new-age Bharat

The BBA in Human Resources at MIT-WPU, developed in collaboration with industry experts, helps students learn the critical skills of hiring and managing appropriate human resources for the best interests of the organization. The curriculum is intended to familiarize students with both the corporate and cognitive aspects of the profession. The specially designed courses, as well as the hands-on projects and internships, ensure that students have the foundations for effectively managing a workforce.

The BBA in Banking, Finance, and Insurance at MIT-WPU is an ideal programme for those interested in learning about the banking industry as well as finance and insurance. MIT-WPU has partnered with leading banks and financial institutions such as the RBI, SBI, BOI, HDFC, AXIS, ICICI, and YES Bank to provide students with hands-on experience through world-class internships and placement assistance.

They also receive specialised training to help them prepare for competitive exams such as the IABF and IIBF. The programme also includes interactive sessions with industry experts.

The BBA in Branding and Advertising is a four year full time residential programme, is an excellent blend of humanities, business, and marketing. It combines the essential components of branding and advertising in a truly multidisciplinary manner, including financial management, marketing strategy, creativity, and entrepreneurship. In this application-oriented programme, students work on real-world brand management and advertising challenges that serve as a springboard for many successful careers.

Businesses are driven by data. The successful processing of the relevant data helps businesses understand their audience and create the right strategies for future growth. The BBA in Business Analytics at MIT-WPU trains the students in collecting and processing data successfully, reaching prospective customers, identifying and outperforming industry competitors, and processing big data into actionable business decisions.

The BBA in Business Analytics provides students with the necessary skills for today's and tomorrow's markets. Through extensive use of analytical tools, the programme intends to train students to analyse complex business problems and assist in critical decision-making. MIT-WPU BBA-BA is a one-of-a-kind course designed for students interested in exploring the conceptual side of business and gaining expertise in data-driven business solutions.

The business simulation course, offered in collaboration with Capstone or Marketplace, provides students with hands-on experience and pre-employment training programmes to help them develop into competent professionals.

The Bachelor of Business Administration degree in Digital Marketing, designed by leading marketers and industry professionals, prepares students for the challenging and ever-changing fields of digital marketing. Students are prepared to navigate the complex new media environment and identify the most effective strategies for using innovative campaigns to reach a large, dispersed audience.

The course is intended to teach students the fundamentals of marketing management, ideation, creative planning, and creative expression, which they can apply on a variety of traditional and emerging digital platforms.

The MIT-WPU, BBA in Entrepreneurship and Family Business Management is a four year full time programme that combines entrepreneurial specializations with traditional Family Business subjects. The course, designed by industry experts, instills in the students the competencies and skills necessary to expand their businesses nationally and internationally.

Graduates of the BBA Entrepreneurship and Family Business Management programmes can work in traditional businesses or start their own ventures as they become well-versed in business and management operations. This programme also prepares students for careers in Family Business Management, Marketing Management, Finance Management, Accounting, IT (Information Technology), Computer Application, and Organizational Behaviour.

The BBA Global Business Management degree is a four-year, full time residential programme designed in accordance with the NEP 2020. It focuses on business research and prepares graduates for the industry's competitive and complex challenges. This comprehensive programme includes classes in marketing, finance, human resource management, basic mathematics and statistics, business communication, business analytics, advanced excel, economics, entrepreneurship, and research methodology, among other subjects.

The curriculum is designed with an ever-changing global market in mind, and it produces professionals who can effectively identify, solve, control, prevent, and correct a variety of issues in Indian and international businesses.

The cutting-edge BBA in Global e-Business at MIT-WPU provides in-depth knowledge and understanding of the business digital ecosystem. It connects business concepts to various digital platforms for trade, business, information, and communication.

With a thorough understanding of global business transformations, this programme aims to develop and implement digital solutions that can improve existing businesses. This degree would improve students' competencies by allowing them to nurture and grow any business into leaving global footprints via relevant digital channels.

The BBA in Global Marketing and Event Management at MIT-WPU is a specially designed degree that allows students to gain expertise in two important and growing fields: global business and event management. Students are honed in the domains of brand management, public relations, business law, event planning and management, marketing, financial accounting, event coordination, media, law, and so on, with a syllabus curated by eminent industry leaders.

They are taught how to market products and services as well as manage events on a national and international scale. The hybrid nature of this programme will provide students with skills and abilities necessary for global sustainability and growth in a competitive world. Marketing and branding skills are taught to students for any company or product, exhibitions, political campaigns, summits, sporting events, conferences, wedding ceremonies, concerts, fundraisers and charity, fashion shows, marketing campaigns, and so on.

The BBA in International Business at MIT-WPU prepares students to develop a keen eye for changes and developments in the international market. Students learn how to manage global companies and develop growth strategies in response to the changing economy and market needs. With corporations going global at such a rapid pace, graduates in International Business have a lot of opportunities.

They are also prepared to become entrepreneurs in a variety of product and service industries, such as export/import, supply chain management, transportation and distribution, port logistics management, banking and finance, international marketing, patents and designs, and packaging.

Programme overview- The BBA in Sales and Marketing programme at MIT-WPU offers an in-depth understanding of business principles, combined with specialised training in sales strategies, consumer behavior, digital marketing and brand management. Through a blend of theoretical knowledge and practical application, students are prepared to navigate the complexities of the modern business landscape and drive growth in competitive industries. This programme also emphasises leadership and communication skills, vital for success in high-impact roles.